For Portrait Photographers
The Portrait Pop-Up Playbook That Pays Off in a Single Day
The step-by-step guide to planning, marketing, and running a portrait pop-up that serves more families, grows your email list, and actually makes money without burning out.
12+ Years
Behind the Camera
Proven System
Tested with Real Pop-Up Events
Swipe Files Included
Email Templates Included
WHAT'S INSIDE:
Everything you need to go from "I should do a pop-up" to sold-out in one afternoon
The complete planning timeline — 2–3 months out through delivery day, broken into clear phases so nothing gets missed
Business partner outreach script — word-for-word email to pitch a local business, including how to make the deal mutual
4 fill-in-the-blank client emails — booking confirmation, final info, post-session follow-up, and gallery delivery
Marketing strategy that grows your list — how to use the pop-up as a VIP email funnel, not just a one-day event
Day-of systems — scheduling, notecards, walk-in policy, BTS video strategy, and how to show gratitude to your host
Gear list — the exact simple, portable setup used for child portraits (no intimidating gear walls)
A PEEK INSIDE:
Phase 1
2 to 3 Months Out
Connect with a business partner, finalize the date, and make it mutual
Phase 2
5 weeks out
Blast the date on social, grow your email list, prep all booking docs
After the Event
Deliver galleries, collect Google reviews, watch the sales come in
Hi, I'm Allison
I'm a child and family photographer based in Little Rock, Arkansas.
After 12 years behind the camera, I've run more pop-up events than I can count and I've learned exactly what makes them fly (and what tanks them).
This guide is everything I wish I'd had on day one.
No fluff, no theory, just the proven and tested system that works.
WHAT MY CLIENTS HAVE TO SAY
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"I used Allison's timeline for my first pop-up and booked out in under 48 hours. The email templates alone were worth every penny."
Sarah M. · Family photographer, Nashville TN
"I used Allison's timeline for my first pop-up and booked out in under 48 hours. The email templates alone were worth every penny."
Sarah M. · Family photographer, Nashville TN
"I used Allison's timeline for my first pop-up and booked out in under 48 hours. The email templates alone were worth every penny."
Sarah M. · Family photographer, Nashville TN
Ready to Take Your Business to the Next Level?
This is your opportunity to invest in the future of your business and see real, tangible results.
Sarah Connor
Highly skilled business consultant with a passion for helping companies reach their full potential.
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